Thoughts on Blogging #2
How to beat the big boys at their own game
Blogging is a frustrating game. I've just done a logistics post about the Vladivostok to Donghae Ferry.
I am good at logistics posts. I only write stuff from 1st hand experiences, not sitting in some loft appartment in Manhattan, picking the info off some one elses blog and getting paid to promote some 5*hotel in Vladivostok on the page, for the details provided. All my logistics posts are from my own travel experiences.
The SEO is easy. Keywords are easy but then begins the process of trying to beat or at least match the big boys.
My post is live 2 weeks now. I Google "Vladivostok to Donghae Ferry".
The top two results are ads, the next two results are the webpages of the two ads, then comes the dot com site, then the dot co dot uk site and then the biggest tosser of the lot. Trip fucking Advisor! Guys, I hate you! What the hell are you trying to do, reducing the under dogs like me to getting no further than page 5?
But beware TA, people like the under dogs.
Below is a screenshot of my SEO SETTINGS tab. The page title is simple. The PAGE PERMALINK, equally so. No numbers, no dates, just 3 words. vladivostok donghae ferry, separated by a hyphen. Google doesnot like or indeed accept # in a URL!
Then I tag the images I upload with a simple description.
On the page itself, the title in h1 tag format, sub title in h2 tag format, an image, suitably tagged followed by the article in h3 tag format with key words suitably placed without going OTT.
And then at the bottom I include 'related posts'. This hopefully entices the viewer to hit a few more pages which in turn helps get my page ranked.
The rest is down to you. There's only so much I can do.